Why should they spend time uploading the information? How does GuideStar motivate nonprofits to do the work?
Is there a cost associated with GuideStar Nonprofit Profiles?
Updating your GuideStar Nonprofit Profile is always free. We hope that nonprofits are motivated by the desire to demonstrate their commitment to transparency and arm donors with information they need to make educated decisions. With a more up-to-date and complete Nonprofit Profile, they will be able to manage their organization’s online identity, increase funding, save time with grant applications, and get discounts on products, like Foundation Center research tools, grassroots.org, tools, and VolunteerMatch recruiting.
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