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What is the meaning of the first option of the donation survey Eva Nico just sent?

Question asked by aaronangel on Jun 1, 2018
Latest reply on Jun 1, 2018 by communitymanager

It says "A link you could provide to your own fundraising web page." Does this mean we would provide a link to a page on our website where we are already collecting donations? Or does it mean something else? It is not clear to me.