GuideStar profiles can expanded upon by nonprofits. Expanding data allows nonprofits to talk about their programs, results, impact, and successes. It also highlights their commitment to transparency.
If they provide certain details, they earn a "level," Bronze, Silver, or Gold (or Platinum - coming soon).
Bronze - basic organizational information, board chair, mission statement
Silver - financial information, plus Bronze requirements
Gold - completion of Charting Impact (goals, strategies, capabilities, indicators, progress)
When you see that a nonprofit/potential grantee has completed extra information on their GuideStar profile, do you feel more inclined to give them a grant?