What's New With the GuideStar Nonprofit Profiles?

Document created by robin.burdick Employee on Jul 24, 2017Last modified by communitymanager on Oct 16, 2017
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We’ve given the GuideStar Nonprofit Profiles a makeover! The refreshed look and feel showcases brand-new information fields contributed by nonprofits and displays better on mobile devices. Plus, we’ve made a host of improvements behind the scenes to help the site load more quickly and efficiently. It’s now easier than ever to browse our database of nonprofit information and learn more about their programs and results, financials, and operations. Read on to learn about what’s new.


New Look, New Feel

We’ve updated the profiles so they’re more clean and streamlined and better showcase the diverse types of nonprofit organizations and their respective work. Not to worry, we didn’t move any of the information too far from where it used to sit on the page. The IRS Forms 990 can still be found in the top, right-hand side of the profiles. Plus, GuideStar Charity Check has a new consolidated display in the right-hand corner of the profiles. For an in-depth look at what's changed, click here


 Top Five Changes to New Profiles


New Mobile-Friendly Display

As you know, mobile giving is growing. Our goal is to make your experience as smooth on your mobile device as on your desktop computer, so we’ve improved how the profiles display on your smartphone and tablet. Now, the information will re-size to your screen, for an easy, scroll-able experience. We'll continue rolling out incremental improvements for small devices in the future, too. 


new profiles mobile devices


New Information

We’ve also added new custom fields that nonprofits can use to tell more about their work, including the geographic areas in which their program(s) operate(s), taglines, and high-resolution logos.


Nonprofits are now invited to share more about their program’s service areas, which will display on a map. The map highlights countries, states, counties, and cities where the nonprofit operates.


These simple, powerful, changes are multiplied by the reach of our partner network. When an organization’s information is up to date on GuideStar, it’s up to date on the 200+ partner platforms that use this data, too.


 New Maps Feature - Nonprofits, Inc.


New Designs for the GuideStar Seals of Transparency

We’re celebrating these changes with a new style for the GuideStar Seals of Transparency. Our new Seals display the year in which they were earned. In one glance, you’ll know if an organization is displaying current information by looking at its new Bronze, Silver, Gold, or Platinum Seal. Earning each Seal is FREE and recognizes the organization for being transparent with potential donors, funders, and key decision makers. If you’re a nonprofit and want to learn how to earn a new Seal, click here to get started. 


2017 Bronze Seal of Transparency 2017 Silver Seal of Transparency      2017 Gold Seal of Transparency          2017 Platinum Seal of Transparency



Why Did GuideStar Make These Changes?

First and foremost, we’re responding to the needs of our customers and users. We are constantly gathering feedback so we can develop new ways to save our users time and money, while providing them with the data they need, in an easily digestible format.


We also took this opportunity to improve the quality and use of data about nonprofit organizations, so we can help each nonprofit raise money faster and learn more efficiently.


We are always learning. By growing and evolving the way we collect and share our data, we can continue to be the leading expert on nonprofit information. We value and appreciate your feedback and look forward to your comments as we make improvements to our Nonprofit Profiles in the future.  



Are the Forms 990 still accessible?

  • Yes! The Forms 990 for each organization are located in the top, right-hand side of an organization’s profile. The three most recent 990s are available to our basic users (those who use the site for free). All 990s are available to GuideStar Premium and Pro subscribers.

If an organization earned a Seal of Transparency before August 2017, will it still appear on its GuideStar Nonprofit Profile?

  • The organization will have an updated Seal of Transparency, however it will not have a year. We highly encourage each nonprofit to earn a new Seal, so its constituents know they are viewing current information. To learn what’s required for a new Seal, click here. As always, the Seal will expire after 2 years from the last time the nonprofit updated its information.

How do I use the new map?

  • The new maps feature allows you to view the geographic area served by each nonprofit. Cities will be emphasized with a pin, and counties, states, and countries will be highlighted in yellow. Although the locations aren’t clickable, the list of locations will be displayed below the map.
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