How to Qualify Your Nonprofit with Facebook Fundraising Tools

Document created by communitymanager Administrator on Mar 2, 2017Last modified by robin.burdick on May 24, 2017
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Information about my nonprofit such as name and mission are listed incorrectly on our fundraising tools. How can I update this? 

This information is being pulled from your GuideStar Nonprofit Profile. If you haven't done so already, you will need to claim your Nonprofit Profile before you can update it. GuideStar sends updates to Facebook twice a month.

GuideStar Nonprofit Profile Resources

Claim/Request Permission to Update your Organization's Profile 

How to Update Your Organization's Profile 

How to Change the Name of your Organization 

How to Change Your Organization's Address 

How to Achieve the Bronze Level of Participation 

How To Update Your Organization's NTEE Code 

What are Facebook Fundraising Tools?

To make it easier for nonprofits to raise funds and awareness, Facebook is giving you new ways to connect and collect contributions directly on Facebook. Fundraisers and the Donate button are available for qualified US-based 501(c)(3) nonprofits. Facebook Fundraising Tools are currently not available for international nonprofit organizations. Learn more about Charitable Giving on Facebook.

 

What are Fundraisers?

Fundraisers let people raise money for your nonprofit on Facebook. Your supporters can set up a dedicated page to share their story, tell others about your mission and rally around a fundraising goal.

Fundraiser Getting Started Guide

 

What is the Donate Button?

The Donate button is a quick way for people to donate to your organization without leaving Facebook. You'll be able to add the button to your Page and posts, making it easy for supporters to contribute through a one-page form on Facebook.  

Donate Button Getting Started Guide


How does a nonprofit qualify to use Facebook Fundraising Tools?

US based 501(c)(3) nonprofits are eligible to apply to use Facebook's fundraising tools. Please allow at least two weeks for the application to be processed. 

Sign up now

 

How are donations received?

There are two possible ways to receive donations.

 

Charities registered with Facebook Payments

When a nonprofit that is registered with Facebook Payments has at least $100 in donations, it becomes eligible for a payout, which occurs on a bi-weekly basis. The payout is a wire transfer (ACH/direct deposit) to the organization’s bank account. If a nonprofit's total donations hasn't reached $100, the funds will roll over until the amount reaches at least $100 and becomes eligible for the bi-weekly payout. Payouts are generally 2 weeks behind. Funds donated between the 1st and 15th of a month will likely be paid out on the first day of the following month. Funds raised between the 16th and the end of the month will likely be paid on the 16th of the following month.

 

Charities not registered with Facebook Payments

If the nonprofit isn't registered with Facebook Payments, any donations it receives are distributed through the Network for Good‘s donor advised fund. Donations are generally distributed a month and a half after the last day of the month in which the donation was made. For example, a donation made in January will be paid to the nonprofit on March 15. If the nonprofit is registered with the Network for Good, the funds are sent by electronic transfer. If the nonprofit isn't registered with the Network for Good, the funds are mailed to the organization.


How much money does Facebook and Network for Good charge for each donation made through Facebook?

If using Facebook Payments:

  • 2% covers the costs of nonprofit vetting, fraud protection, and payment support.
  • 3% covers payment processing.

If using Network for Good's donor advised fund:

  • Facebook deducts 3.5% to cover credit card processing, payment support, and fraud protection.
  • Network for Good deducts an additional 2.25% to cover charity vetting and support, donation disbursement, and operations.

 

What if my question wasn't answered here?

 

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