How to Achieve the Gold Level of Participation.

Document created by robin.burdick Employee on Feb 1, 2017Last modified by communitymanager on Oct 16, 2017
Version 2Show Document
  • View in full screen mode


The Gold Seal of Transparency is all about asking for qualitative information about your organization. These questions are from Charting Impact, an initiative of the BBB Wise Giving Alliance, Independent Sector, and GuideStar to develop a common format for nonprofits to report on their effectiveness. To earn a Gold Seal, you must have completed the Bronze Seal and Silver Seal requirements.  


  1. Go to and sign in using your registered email address and password (I'm not registered with GuideStar).
  2. Click the Update Nonprofit Profile link at the top of the home page.
  3. Click on your organization's name to start updating your organization's profile (I need to claim/request permission to update my profile).
  4. On the left-hand side of the page is a list of categories. Click on Gold to display subcategories that can be edited.



Additional Resources

Most nonprofits already have the information needed to complete this section. This information can be found in grant applications, appeals to donors, or strategic planning documents such as SWOT analyses. We recommend gathering these documents together and condensing the information into 2-3 paragraphs to answer each question.


For additional resources, check out Independent Sector's Charting Impact discussion guide


Save & Publish

  1. Click Save and Continue at the bottom of the page when complete.
  2. To publish your changes to GuideStar’s website, you must click the Publish Changes Now button located at the bottom of each page. This will take you to the Confirm & Publish page where you will be asked to agree to our Terms of Use.
  3. Click Finish and Publish to complete the process. Your information will be appear on your GuideStar Nonprofit Profile within 48 hours.



Once you completed the required fields and have earned the Gold Level of Participation you will receive the following benefits:


Gold Level of Participation Widget

Follow the instructions below to display the Gold Level of Participation widget on your site (You must have access to update your organization's nonprofit profile to download the widget).

  1. Sign in at
  2. Click on the Update Nonprofit Profile link at the top of the home page. 
  3. On this page, click the Benefits link for your organization.
  4. Click the Get the GuideStar Participation Widget link.
  5. Follow the instructions on the GuideStar Widget page.


2017 Gold Seal of Transparency